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A business plan is the cornerstone of starting a business as well as a significant
tool for monitoring the progress and growth of your company.
The Business plan is target at two specific audiences - internal and external customers.
The internal customers are the management, board and staff as reference document for post
implementation management performance review,;
while the external customers are the funds providers - banks, angel investors, venture capital and other private equity firms.
A business plan should be a realistic view of the expectations and long-term objectives for an
established business or new venture. It provides the framework within which it must operate and,
ultimately, succeed or fail.
A formal business plan is just as important for an established business,
irrespective of its size, as it is for a startup. It serves four critical functions as follows:
Helps management or an entrepreneur to clarify, focus and research their businesses
or project's development and prospects
Provides a considered and logical framework within which a business can develop and
pursue business strategies over the planning periods
Serves as a basis for discussion with third parties such as shareholders, agencies,
banks, investors etc
Offers a benchmark against which actual performance can be measured and reviewed
At Global Partners, we do not use a cookie-cutter approach to business plan development; rather,
we work closely with you to develop the most meaningful form of business plan for your business.
Typically we work with our clients' key experts and stakeholders when developing the plan.
A well-developed business plan can be critical to communicating your company's vision.
Not only can it guide and direct, but it also helps influence:
Partners and investors
Debt and Equity financing
Internal governance
Opportunity assessment
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